Social design

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2017 Adobe Design Achievement Awards - Social Impact - Photography/ Print/ Illustration - Semi-finalist

The campaign conveys the idea of introversion to the public using abrstract and subtle visual language. Even though introverts are different from the ideal norm, more understanding actually works the best for all to create space for better interactions. Promoting the social inclusion of introverts and extroverts is the ultimate goal of the campaign.

Below is a note left behind by an introvert after going through my campaign:

Perhaps I was ignited by you to figure out that I’m not a maniac nor . I’m just running out of energy, and all I need is recharging.
或許我是因你而發現我不是神經質。我只是未充電,充飽就好。

I'm glad the campaign not only provide a deeper look into introversion for the general public. It also helps introverts understand themselves more. The design was awarded with a semi-finalist in the social impact category in the 2017 Adobe Design Achievement Awards.

Media

Print: 4c
Video

Material

0.5mm PVC
300g fancy paper

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