Raeon’s marketing campaign splits into 2 category: selling multiple properties with a common selling point (i.e. properties near universities), or single focus on a single property on a weekly basis.

”以房養學“ means taking care of the college tuition fees by renting out the property. I created the key visual of a graduation hat in the shape of a house.

Key visuals for the latter category are developed within Raeon’s branding guidelines and grid system, where the original property branding is incorporated into the online and offline deliverables, including print ad, EDM, Facebook ad, and Google Display Ad.